What is Branding?

How do we brand promotional gifts?

Branding may be done using various techniques, such as printing, engraving, embossing, or embroidery, depending on the type of product and the desired look and feel. By adding branding to promotional gifts, companies aim to create a lasting impression on the recipient and generate positive associations with their brand, products, or services. This can help increase brand recognition, customer loyalty, and sales over time.

Where do we start?





When it comes to logo design, simplicity is often better because it makes the logo Easy to recognize, Memorable, and Versatile. A simple logo with a clean design and a clear message can help your brand stand out and connect with your target audience.

It is important to ensure that your logo reflects your brand identity, values, and Unique selling proposition, and that it is Suitable for different applications and Platforms, such as Digital and Print media. Working with a professional designer or agency can help you create a high-quality logo that represents your brand effectively and supports your marketing and branding goals.

Your Logo needs to be in Vector format as Vector files are resolution independent, which means they can be scaled up or down without losing quality, making them ideal for printing, large-scale graphics, and other applications where high-quality and scalability are important. If you don’t have access to the original vector file, we can assist. Our graphic designer or specialized conversion service able to convert your logo into a vector format for you. Just keep in mind that this process may not be perfect, and the quality of the final vector file will depend on the complexity and quality of the original logo.

  • Target audience,
  • Budget, 
  • Branding goals, 
  • Type of event or campaign you are running.

The right gift will be long lasting and memorable.

Here are some general tips to help you select the most effective promotional items:

Consider your target audience: Think about who you want to reach with your promotional items and what they might find useful or valuable. Consider their age, gender, interests, and needs when selecting items.
Align with your brand: Choose items that reflect your brand identity, messaging, and values. For example, if you are a health and wellness company, you might consider promotional items such as water bottles, yoga mats, or pedometers.
Consider the occasion: The type of event or campaign you are running can also guide your choice of promotional items. For example, if you are sponsoring a trade show, you might consider items such as pens, notepads, tote bags or South African manufactured Lanyard.
Choose high-quality items: Select items that are well-made and durable to ensure they last and make a positive impression on the recipient.
Be creative: Consider unique and innovative promotional items that stand out and grab attention, such as Pen Highlighters, Mobile tech, Portable speakers, or a South African manufactured Lanyard.

Ultimately, the most effective promotional items are those that are useful, high-quality, and aligned with your brand and messaging.  We have be working with promotional items for over 18 years and can assist you, select and customize the right items for your business and campaign.

Pad printing is a printing process that involves transferring ink from a etched printing plate to a silicone pad, and then from the pad to the surface of an object, usually a three-dimensional object with a curved or irregular surface. It is commonly used to print small logos, text, or images on products such as Mugs, Electronics, Bottles, and Pens.

The texture of pad printing on a promotional item can vary depending on the type of ink, pad, and surface of the item being printed. In general, the texture of pad printing is smooth and even, with crisp lines and high resolution. However, the texture may be slightly raised or recessed depending on the ink and the thickness of the ink layer deposited on the surface of the item.

Economical branding method for  medium to large volume orders.

Screen printing is a printing technique that involves using a mesh screen, ink, and a squeegee to transfer a design or image onto a surface. The mesh screen is stretched over a frame, and a stencil of the design is created on the screen. Ink is applied to the top of the screen, and a squeegee is used to push the ink through the mesh and onto the surface below, creating the desired image. This process is repeated for each color in the design, with a separate stencil and screen for each color. Screen printing is commonly used to print designs onto fabrics, such as t-shirts, sweatshirts, and hats, as well as paper, plastic, and other materials. It is a versatile and durable printing method that produces high-quality, long-lasting results.

The texture of screen printing can vary depending on the type of ink, the surface of the material being printed, and the number of layers of ink applied. In general, the texture of screen printing is slightly raised and can be felt with the fingertips. The method creates a more textured and opaque image. The texture can be further enhanced by using specialty inks, such as metallic or glitter inks, which can add a unique visual and tactile effect to the printed image. Overall, screen printing can produce a distinctive and durable texture that is popular for a variety of applications, including t-shirts, notebooks, and other workwear items.


Economical branding method for  medium to large volume orders.

Embroidery is a decorative technique that involves sewing a design or pattern onto fabric using a needle and thread or yarn. The embroidery design is typically created on a computer and then “digitized” into a format that can be read by an embroidery machine. The fabric is stretched over a hoop, and the hoop is attached to the embroidery machine, which sews the design onto the fabric by following the digital pattern. Embroidery can be done with a wide range of threads, including cotton, silk, wool, and synthetic fibers, and can create a variety of textures, patterns, and colors. It is commonly used to add logos, monograms, or other designs to items such as golf shirts, caps, jackets, bags, and other textiles. Embroidery is a popular and durable way to add a professional and high-quality finish to promotional items and apparel.

Embroidery stitches can create a range of textures, including raised or 3D effects, smooth or flat surfaces, and various patterns and shapes. The texture of embroidery can be more noticeable on thinner or smoother fabrics, as the stitches stand out more prominently. Embroidery adds depth and dimension to the design and fabric, and can create a professional and high-quality finish for promotional items and apparel.

Laser engraving is a technique that uses a precision laser beam to etch or engrave a design onto a surface. The laser beam removes the surface layer of the material, creating a precise and permanent design. Laser engraving can be done on a variety of materials, including wood, glass, metal, plastic, leather, and stone. The depth and appearance of the engraving can be adjusted by controlling the intensity and speed of the laser, which can create a range of effects, from subtle markings to deep grooves. Laser engraving is a popular method for adding logos, names, or other designs to promotional items, awards, and personal items, such as keyholders and pens. It is a precise and durable method that produces a high-quality finish and can create intricate and detailed designs.

The texture of laser engraving depends on the material being engraved and the settings used by the laser. In general, the texture of laser engraving is a deep, precise impression in the surface of the material. The laser removes the top layer of the material, which creates a contrasting color and a raised or recessed effect, depending on the design. For example, on wood, laser engraving creates a dark, etched effect, while on metal, the engraving appears as a smooth, silver mark. The texture of laser engraving can be adjusted by changing the intensity of the laser, which can create a range of depths and contrasts. Overall, laser engraving produces a clean, sharp, and high-quality texture that is popular for a variety of applications, including personalized gifts, promotional items, and industrial or technical components.

A dome sticker, also known as a domed decal, is a type of sticker that features a three-dimensional, bubble-like resin coating on top of a printed image or design. The resin coating, or “dome,” is typically made from a clear polyurethane material that is poured over the printed design and allowed to harden. This creates a raised, bubble-like effect that protects the design and gives it a distinctive, glossy appearance. Dome stickers are often used on promotional items, such as pens, keychains, and electronics, to add a decorative and durable element to the product. The dome coating protects the design from scratches, fading, and wear, and can create a high-quality, professional finish.

The texture of a dome sticker is smooth and glossy due to the clear polyurethane resin coating that covers the printed design. The resin creates a raised, bubble-like effect on top of the design, which adds depth and dimension to the sticker. The resin is soft and flexible, which means that the dome sticker has a slightly pliable texture that can be pressed or bent slightly without cracking or breaking. The texture of the sticker can also vary depending on the design printed underneath the resin, which can create different colors, patterns, and shapes. Overall, the texture of a dome sticker is smooth, glossy, and slightly pliable, which makes it a popular and durable choice for adding a decorative and professional element to promotional items, electronics, and other products.

Economical branding method for  medium to large volume orders.

Direct to product branding is a method of applying branding or design directly onto the surface of a product, without the use of a separate label or sticker. This method involves using a specialized printer or marking tool to apply the design or logo directly onto the surface of the product. Direct to product branding can be used on a variety of materials, including plastics, metals, glass, notebooks, and ceramics, and can be done in a range of colors and designs. This method is often used for promotional items, such as pens, mugs, and electronic devices, to create a high-quality, professional finish that is durable and long-lasting. By eliminating the need for a separate label or sticker, direct to product branding can also create a clean and streamlined appearance for the product.

The texture of direct to product branding can vary depending on the material of the product being branded and the printing technique used. In general, the texture of direct to product branding is smooth and uniform, and the printed image or design is integrated with the surface of the product. For example, direct to product branding on metal or glass can create a sleek, smooth finish, while branding on textured or porous materials such as leather or fabric may result in a slightly raised or embossed effect. The texture of direct to product branding can also be adjusted by using different printing techniques, such as digital printing or screen printing, which can create different effects and colors. Overall, the texture of direct to product branding is designed to be durable and long-lasting, and to integrate seamlessly with the product surface for a professional and high-quality finish.

Economical branding method for individual item orders.

Digital printing on drinkware is a method of applying full-color designs, images, or logos directly onto drinkware, such as cups, mugs, and bottles, using a specialized printer. This method involves using digital printing technology to print high-quality, full-color graphics directly onto the surface of the drinkware. The printing process typically involves a printer that applies the ink directly onto the surface of the drinkware, which is then cured using a heat or ultraviolet (UV) light source to create a permanent and durable finish. Digital printing on drinkware allows for a wide range of colors, designs, and images to be printed with precise detail and accuracy, making it a popular choice for customizing promotional drinkware and creating branded products. The printed design is typically scratch-resistant, fade-resistant, making it high-quality option for personalized drinkware.

Economical branding method for  small volume orders that have many colours.

Digital printing on bags is a process of applying full-color designs or logos onto bags using a specialized digital printing machine. This method of printing uses a high-resolution digital image to print directly onto the surface of the bag, creating a detailed and vibrant image. Digital printing on bags is a versatile and customizable option, allowing for a range of colors, patterns, and designs to be printed onto a variety of bag materials, including paper, plastic, and fabric.

The digital printing process involves using a specialized printer to transfer the image or design onto the bag material using inkjet or laser technology.  Digital printing on bags is a popular option for customizing promotional bags, such as tote bags, backpacks, and drawstring bags, for businesses, events, and other special occasions. The printed image can be as detailed and complex as the digital design, making it a high-quality and cost-effective option for small or large-scale bag customization.

Vinyl stickers are a type of adhesive decal made from a vinyl material that can be used to add custom designs or logos to a variety of surfaces. Vinyl stickers are often used for promotional purposes, branding, or personalization of items. They are made by printing a design or logo onto a vinyl material and then cutting it into the desired shape using a plotter or cutting machine. The backing of the sticker is then removed and the sticker can be applied to a surface, such as a laptop, notebook, car, or window.

Vinyl stickers are popular because they are durable, long-lasting, and can be easily removed without leaving residue or damage to the surface. They can be created in a range of sizes and shapes, and can be printed in a variety of colors and finishes, such as matte or glossy. The vinyl material used in the production of these stickers is waterproof and weather-resistant, making them suitable for both indoor and outdoor use. In addition, vinyl stickers can be cut into intricate designs or shapes, allowing for more complex and detailed graphics to be created.

Economical branding method for  small to large volume orders.

Hot foil stamping is a printing process that involves the application of a metallic or pigmented foil onto a surface using heat and pressure. This method of printing is commonly used to create decorative and distinctive finishes on various materials, such as paper, leather, and plastic.

During the hot foil stamping process, a die is used to stamp the design onto the surface of the material. The die is heated, and the foil is positioned between the die and the material. The pressure of the die causes the foil to stick to the surface of the material, creating a shiny and metallic finish. The foil can be gold, silver, copper, or any other color, and can be applied to create a range of effects, including a metallic, glossy, or matte finish.

Hot foil stamping is often used for branding and personalization on a variety of items, such as business cards, invitations, book covers, and promotional products. It is a high-quality and durable printing process that can add an element of elegance and sophistication to a range of materials.

Economical branding method for  medium to large volume orders.

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